Digital Marketing Performance and Strategy

The partnership with this property commenced in July 2023. Upon reviewing past performance, we identified a significant challenge posed by the property's seasonal opening and closing periods. The hotel operates for only a few months each year, typically closing from October to May the following year.
To maintain strong results during operational months and mitigate the impact of closures, we devised a strategic approach to budget allocation. This involved a meticulous analysis of user booking behavior, considering the average booking window and the property's operational schedule. By carefully distributing our budget, we achieved optimal cost-effectiveness during the closure months, thereby preserving a favorable Return on Advertising Spend (ROAS).