2024
Entrant Company
The Anything Group
Category
Marketing Campaign / Marketing ROI Excellence (New)
Client's Name
Block Island Beach House
Country / Region
United States
Experience Level
Agency
The partnership with this property commenced in July 2023. Upon reviewing past performance, we identified a significant challenge posed by the property's seasonal opening and closing periods. The hotel operates for only a few months each year, typically closing from October to May the following year.
To maintain strong results during operational months and mitigate the impact of closures, we devised a strategic approach to budget allocation. This involved a meticulous analysis of user booking behavior, considering the average booking window and the property's operational schedule. By carefully distributing our budget, we achieved optimal cost-effectiveness during the closure months, thereby preserving a favorable Return on Advertising Spend (ROAS).
Entrant Company
At Large PR
Category
Public Relations Campaign / Best PR Campaign
Country / Region
United States
Entrant Company
Pointman News Creation
Category
Public Relations Campaign / Real Estate
Country / Region
Canada
Entrant Company
Dong Phil Yoo
Category
Website / Best User Experience
Country / Region
United States
Entrant Company
Freelance
Category
Public Relations Campaign / Entertainment
Country / Region
Japan