2024

NYX Awards - 2024 Silver Winner Winner: The Anything Group

Digital Marketing Performance and Strategy

Entrant Company

The Anything Group

Category

Marketing Campaign / Marketing ROI Excellence (New)

Client's Name

Block Island Beach House

Country / Region

United States

Experience Level

Agency

The partnership with this property commenced in July 2023. Upon reviewing past performance, we identified a significant challenge posed by the property's seasonal opening and closing periods. The hotel operates for only a few months each year, typically closing from October to May the following year.
To maintain strong results during operational months and mitigate the impact of closures, we devised a strategic approach to budget allocation. This involved a meticulous analysis of user booking behavior, considering the average booking window and the property's operational schedule. By carefully distributing our budget, we achieved optimal cost-effectiveness during the closure months, thereby preserving a favorable Return on Advertising Spend (ROAS).

2024
Public Relations Campaign
NYX Awards 2024 Winner - Best PR Campaign , At Large PR
silver
winner
Collier Prize

Entrant Company

At Large PR

Category

Public Relations Campaign / Best PR Campaign

Country / Region

United States

2024
Public Relations Campaign
NYX Awards 2024 Winner - ‘MORTGAGE MALAISE' CAMPAIGN SCORES MAJOR COVERAGE, Pointman News Creation
silver
winner

Entrant Company

Pointman News Creation

Category

Public Relations Campaign / Real Estate

Country / Region

Canada

2024
Website
NYX Awards 2024 Winner - Metaverse Creator: A 3D Virtual Experience, Dong Phil Yoo
silver
winner

Entrant Company

Dong Phil Yoo

Category

Website / Best User Experience

Country / Region

United States

2024
Public Relations Campaign
NYX Awards 2024 Winner - Condoms with a sex board game, Freelance
silver
winner
Cho-kyusoku Syoten Co., Ltd.

Entrant Company

Freelance

Category

Public Relations Campaign / Entertainment

Country / Region

Japan