2024
Entrant Company
DesignHammer
Category
Website / Technology / Science
Client's Name
The Duke Office of Clinical Research
Country / Region
United States
Experience Level
The new My Duke Research website is a joint initiative of Duke Office of Clinical Research (DOCR) and Duke Clinical & Translational Science Institute (CTSI). The primary goal of the new website is to help increase recruitment for Duke Health clinical trials, primarily in central North Carolina and southern Virginia. As recruiting participants across a broad demographic range and health continuum has proven challenging, a goal of the new website is improving awareness of and trust in clinical trials, particularly in underserved communities, to help better engage participation from these under-represented communities.
The new website boasts a fully functional clinical trials directory with filters tested to be easy for the target audiences to use. The directory is kept up to date with daily syncing of clinical trials information fed by an internal Duke Health data source. Study listings provide tailored contact forms to allow potential participants to indicate interest. The site provides English and Spanish content for high value content, including select study details. Additionally, the new site provides educational content about the clinical trials process, results of studies, and publicizes upcoming events to connect the Durham community with the clinical research process.
Credits
Entrant Company
AML Communications Ltd
Category
Pro Bono / Pro Bono
Country / Region
United Kingdom
Entrant Company
Rembrand AG
Category
Marketing Campaign / Brand Awareness Campaign (New)
Country / Region
Switzerland
Entrant Company
SFC Group
Category
Advertising & Design / Ad Design (Single)
Country / Region
United States
Entrant Company
Savannah College of Art & Design
Category
Website / Training / Knowledge Base
Country / Region
United States