50 Years of Empowering Industry Through Innovations

Through its 50th-anniversary events and diverse channels, ITRI strategically enhanced its image as an industry leader and globally trusted partner.

Key Branding Strategies

ITRI fortified its corporate image by

1. Highlighting its contributions to Taiwan’s industry since 1973

2. Deepening connections within Taiwan industries

3. Promoting ITRI as a global industry pioneer

Brand Positioning Methods

ITRI implemented three brand positioning approaches, reaching an audience of 1.32 million.

1. High-Profile Figures for Strategically Maximizing Brand Awareness

●Tsai Ing-wen, the President of Taiwan, doubled ITRI’s search volume by participating in the anniversary events.

●Morris Chang, TSMC’s Founder and former ITRI President and Chairman, graced ITRI’s golden jubilee ceremony, underscoring ITRI’s role as TSMC’s incubator.

●AIT, EETO, the British Office Taipei, and the Japan-Taiwan Exchange Association attended the International Forum Envisioning a Better Future, globally reinforcing ITRI’s position of reliability.

2. Valuable Content to Attract Media Coverage

●ITRI’s 50th-anniversary website featured 52 stories detailing its contributions to 13 key Taiwanese industries, reaching an audience of 15.8 million and attracting CNN to seek content authorization.

●The ITRI Museum was established to showcase technology collections highlighting ITRI’s contribution to Taiwan’s industries, attracting the BBC to interview a representative about Taiwan’s chip advancements.

3. Online-Merge-Offline Marketing

●Live-streaming the Birthday Wishing Tree, an interactive installation that displayed users’ birthday wishes to ITRI in real time, boosted participants to 80,000+.

Maintaining Customer Relationships and Brand Loyalty

ITRI nurtured enduring partnerships via:

1. Ceremonial Events to Deepen Engagements

●ITRI’s special anniversary event in Tokyo engaged 200+ participants from AIST, Tokyo Institute of Technology, Mitsubishi Electric, and more.

2. Technical Forums to Connect Experts

●Featuring industrial and academic heavyweights, the International Forum and VLSI TSA Symposium provided platforms for sharing technical advancements and bonding.

3. Publications to Keep Clients Updated

●ITRI TODAY and Industrial Technology each update 18,000+ global subscribers and 3,000 Taiwanese key accounts monthly on ITRI’s latest R&D, industrial applications, and international awards.

4. Trade Shows to Create Collaborations

●At CES 2023, ITRI showcased 5G software co-developed with PEGATRON, securing U.S. orders and garnering inquiries from Taiwanese manufacturers.