2024
Charity Pirates
Entrant Company
Berman and Company
Category
Public Relations Campaign / Televison Placement
Client's Name
Center for the Environment and Welfare
Country / Region
United States
Experience Level
Public Relations Firm
The goal of the campaign was to educate Americans about how the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States (HSUS) use their money. Notably, as the commercial highlights, the groups stash a combined $70 million in offshore accounts, according to tax returns. Instead of donating to these organizations, the commercial argues Americans should give to their local pet shelters.
Entrant Company
80/20 Digital
Category
Marketing Campaign / Search Engine Marketing (SEM) Campaign (New)
Country / Region
Australia
Entrant Company
Matson Money
Category
Social Media / Instagram Page
Country / Region
United States
Entrant Company
Kuubi Oy
Category
Video / Industrial
Country / Region
Finland
Entrant Company
Union for International Cancer Control - World Cancer Day
Category
Strategic Campaign / Strategic Communications / Other__
Country / Region
Switzerland