2024
Entrant Company
Berman and Company
Category
Public Relations Campaign / Televison Placement
Client's Name
Center for the Environment and Welfare
Country / Region
United States
Experience Level
Public Relations Firm
The goal of the campaign was to educate Americans about how the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States (HSUS) use their money. Notably, as the commercial highlights, the groups stash a combined $70 million in offshore accounts, according to tax returns. Instead of donating to these organizations, the commercial argues Americans should give to their local pet shelters.
Entrant Company
Michele Mardorf
Category
Advertising & Design / Ad, Design & Print / Other__
Country / Region
United States
Entrant Company
Livewire Communications
Category
Strategic Campaign / Internal Comm Campaign
Country / Region
Canada
Entrant Company
Jinyun Li
Category
Mobile App / Food & Drink
Country / Region
United States
Entrant Company
Gravity Global
Category
Social Media / Social Campaign
Country / Region
United Kingdom