2024

NYX Awards - 2024 Gold Winner Winner: Berman and Company

Charity Pirates

Entrant Company

Berman and Company

Category

Public Relations Campaign / Televison Placement

Client's Name

Center for the Environment and Welfare

Country / Region

United States

Experience Level

Public Relations Firm

Gallery

About The Entry

The goal of the campaign was to educate Americans about how the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States (HSUS) use their money. Notably, as the commercial highlights, the groups stash a combined $70 million in offshore accounts, according to tax returns. Instead of donating to these organizations, the commercial argues Americans should give to their local pet shelters.

Featured Media

2024
Content Marketing
NYX Awards 2024 Winner - Tom Thumb video with CeeDee Lamb, Brand Ave. Studios
gold
winner
Tom Thumb supermarket

Entrant Company

Brand Ave. Studios

Category

Content Marketing / B2B Branded Content Campaign

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Able Explainer Video, Yum Yum Videos
gold
winner

Entrant Company

Yum Yum Videos

Category

Video / Animation

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - EDGE Empower – Real. World. Change., Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Video / Social Media

Country / Region

United Kingdom

2024
Strategic Campaign
NYX Awards 2024 Winner - Enhanced Brand Identity, Jennings Social Media & MarTech
gold
winner

Entrant Company

Jennings Social Media & MarTech

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States