2024
Charity Pirates
Entrant Company
Berman and Company
Category
Public Relations Campaign / Televison Placement
Client's Name
Center for the Environment and Welfare
Country / Region
United States
Experience Level
Public Relations Firm
The goal of the campaign was to educate Americans about how the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States (HSUS) use their money. Notably, as the commercial highlights, the groups stash a combined $70 million in offshore accounts, according to tax returns. Instead of donating to these organizations, the commercial argues Americans should give to their local pet shelters.
Entrant Company
CRX Design
Category
Advertising & Design / Packaging Design (Series)
Country / Region
Brazil
Entrant Company
Union for International Cancer Control - World Cancer Day
Category
Strategic Campaign / Social Impact Campaign (New)
Country / Region
Switzerland
Entrant Company
Hangzhou Yujian Culture Art Co., Ltd.
Category
Advertising & Design / Character / Icon Design
Country / Region
China
Entrant Company
MAS
Category
Advertising & Design / Outdoor Ad Design
Country / Region
United States