2024

NYX Awards - 2024 Gold Winner Winner

Charity Pirates

Entrant Company

Berman and Company

Category

Public Relations Campaign - Televison Placement

Client's Name

Center for the Environment and Welfare

Country / Region

United States

Experience Level

Public Relations Firm

The goal of the campaign was to educate Americans about how the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States (HSUS) use their money. Notably, as the commercial highlights, the groups stash a combined $70 million in offshore accounts, according to tax returns. Instead of donating to these organizations, the commercial argues Americans should give to their local pet shelters.

2024
Video
NYX Awards 2024 Winner - Tidy Cats - Innovation Lab
gold
winner
Nestlé Purina PetCare

Entrant Company

Avrett Free Ginsberg

Category

Video - Pets

Country / Region

United States

2024
Website
NYX Awards 2024 Winner - Recipetoria
gold
winner

Entrant Company

Kate Pine

Category

Website - Food & Beverage

Country / Region

Canada

2024
Advertising & Design
NYX Awards 2024 Winner - KiddiSphere
gold
winner

Entrant Company

Hangzhou Yujian Culture Art Co., Ltd.

Category

Advertising & Design - Character / Icon Design

Country / Region

China

2024
Pro Bono
NYX Awards 2024 Winner - Abuse Hurts, Why? -
gold
winner
Hope Channel International

Entrant Company

SNTZ.US

Category

Pro Bono - Pro Bono

Country / Region

United States