2024
Charity Pirates
Entrant Company
Berman and Company
Category
Public Relations Campaign / Televison Placement
Client's Name
Center for the Environment and Welfare
Country / Region
United States
Experience Level
Public Relations Firm
The goal of the campaign was to educate Americans about how the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States (HSUS) use their money. Notably, as the commercial highlights, the groups stash a combined $70 million in offshore accounts, according to tax returns. Instead of donating to these organizations, the commercial argues Americans should give to their local pet shelters.
Entrant Company
Perfect Accident Creative Services GmbH
Category
Video / Broadcast
Country / Region
Germany
Entrant Company
Reingold, Inc.
Category
Video / Cause / Awareness
Country / Region
United States
Entrant Company
Union for International Cancer Control - World Cancer Day
Category
Public Relations Campaign / Government Affairs and Lobbying
Country / Region
Switzerland
Entrant Company
Reingold, Inc.
Category
Marketing Campaign / Brand Awareness Campaign (New)
Country / Region
United States