2024

NYX Awards - 2024 Gold Winner Winner: Berman and Company

Charity Pirates

Entrant Company

Berman and Company

Category

Public Relations Campaign / Televison Placement

Client's Name

Center for the Environment and Welfare

Country / Region

United States

Experience Level

Public Relations Firm

Gallery

About The Entry

The goal of the campaign was to educate Americans about how the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States (HSUS) use their money. Notably, as the commercial highlights, the groups stash a combined $70 million in offshore accounts, according to tax returns. Instead of donating to these organizations, the commercial argues Americans should give to their local pet shelters.

Featured Media

2024
Audio & Podcasts
NYX Awards 2024 Winner - Designers' Arena, Eagle Innovation International Co., Ltd.
gold
winner

Entrant Company

Eagle Innovation International Co., Ltd.

Category

Audio & Podcasts / Podcast Mini Series (New)

Country / Region

Taiwan

2024
Video
NYX Awards 2024 Winner - Tidy Cats - Innovation Lab, Avrett Free Ginsberg
gold
winner
Nestlé Purina PetCare

Entrant Company

Avrett Free Ginsberg

Category

Video / Pets

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Icelandic Glacial Water - Fire & Ice, Phoenix Media Group
gold
winner
Icelandic Glacial Water

Entrant Company

Phoenix Media Group

Category

Video / Food & Beverage

Country / Region

United States

2024
Mobile App
NYX Awards 2024 Winner - Meal Muse, Jinyun Li
gold
winner

Entrant Company

Jinyun Li

Category

Mobile App / Food & Drink

Country / Region

United States