2024
Entrant Company
Berman and Company
Category
Public Relations Campaign / Televison Placement
Client's Name
Center for the Environment and Welfare
Country / Region
United States
Experience Level
Public Relations Firm
The goal of the campaign was to educate Americans about how the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States (HSUS) use their money. Notably, as the commercial highlights, the groups stash a combined $70 million in offshore accounts, according to tax returns. Instead of donating to these organizations, the commercial argues Americans should give to their local pet shelters.
Entrant Company
Gravity Global
Category
Integrated Marketing / Cross-Platform Marketing (New)
Country / Region
United Kingdom
Entrant Company
New York Life Insurance Company
Category
Video / Informational
Country / Region
United States
Entrant Company
Gravity Global
Category
Social Media / Social Campaign
Country / Region
United Kingdom
Entrant Company
The Anything Group
Category
Video / Sports
Country / Region
United States