2024

NYX Awards - 2024 Gold Winner Winner: Berman and Company

Charity Pirates

Entrant Company

Berman and Company

Category

Public Relations Campaign / Televison Placement

Client's Name

Center for the Environment and Welfare

Country / Region

United States

Experience Level

Public Relations Firm

Gallery

About The Entry

The goal of the campaign was to educate Americans about how the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Humane Society of the United States (HSUS) use their money. Notably, as the commercial highlights, the groups stash a combined $70 million in offshore accounts, according to tax returns. Instead of donating to these organizations, the commercial argues Americans should give to their local pet shelters.

Featured Media

2024
Strategic Campaign
NYX Awards 2024 Winner - From Spectators to Participants:Revolutionary Tv Ad Campaign, Playable Factory
gold
winner

Entrant Company

Playable Factory

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

Turkey

2024
Video
NYX Awards 2024 Winner - Art, Athletics & Science, Mnemonic Agency
gold
winner
Contra Costa College

Entrant Company

Mnemonic Agency

Category

Video / School / Universities

Country / Region

United States

2024
Video
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gold
winner

Entrant Company

Delbarton School

Category

Video / Sports

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Cyber Security: Defeating Phishing and Other Deceptive Conta, WILL Interactive
gold
winner

Entrant Company

WILL Interactive

Category

Video / Training (Single)

Country / Region

United States