2024

NYX Awards - 2024 Grand Winner Winner: Layer

What is New World

Entrant Company

Layer

Category

Video / Motion Graphics

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.

2024
Marketing Campaign
NYX Awards 2024 Winner - The State Farm Gamerhood Challenge 2023, Infinity Marketing Team
grand
winner

Entrant Company

Infinity Marketing Team

Category

Marketing Campaign / Influencer Marketing Campaign (New)

Country / Region

United States

2024
Marketing Campaign
NYX Awards 2024 Winner - Vision:West presented by NBA Player Development , The MRN Agency
grand
winner

Entrant Company

The MRN Agency

Category

Marketing Campaign / Branding Strategy Campaign

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Metso Lokotrack® EC Range Teaser, Kuubi Oy
grand
winner

Entrant Company

Kuubi Oy

Category

Video / Industrial

Country / Region

Finland

2024
Video
NYX Awards 2024 Winner - Star Wars Battlefront Classic Collection Launch Trailer, Layer
grand
winner

Entrant Company

Layer

Category

Video / Games

Country / Region

United States