2024

NYX Awards - 2024 Grand Winner Winner: Layer

What is New World

Entrant Company

Layer

Category

Video / Motion Graphics

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.

2024
Website
NYX Awards 2024 Winner - Rising to the Level of Champion, CQL
grand
winner

Entrant Company

CQL

Category

Website / Sports

Country / Region

United States

2024
Content Marketing
NYX Awards 2024 Winner - Adobe Photoshop Express x kvell collective, kvell collective
grand
winner

Entrant Company

kvell collective

Category

Content Marketing / Social Media Content - Instagram

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - What is New World, Layer
grand
winner
Amazon Games

Entrant Company

Layer

Category

Video / Games

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - Engineering Change: Series 3 Episode 3 (Future Cabin), Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Video / Branded Content

Country / Region

United Kingdom