2024

NYX Awards - 2024 Grand Winner Winner

What is New World

Entrant Company

Layer

Category

Video - Motion Graphics

Client's Name

Amazon Games

Country / Region

United States

Experience Level

Agency

Teaser, Announcement, Release Date, Launch, each game campaign requires a litany of trailers before day one and beyond but when you’re a year removed from launch and you need something that unequivocally explains what your core play loop is, CGI and VO isn’t the right move and gameplay is king. With this trailer we wanted to toss our widest net, pulling together sequences from existing assets and choreographing new ones from across the vast environments of New World. The marketing goal and concept have a deep literal connection, this game is for everyone. Solo crafters, hardcore raid leaders, and PVP lovers, should all find something to scratch that itch.

2024
Integrated Marketing
NYX Awards 2024 Winner - Incredible Journeys - Episode 8 | Canada
grand
winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Integrated Marketing - Product Branding

Country / Region

United Kingdom

2024
Marketing Campaign
NYX Awards 2024 Winner - Incredible Journeys - Episode 8 | Canada
grand
winner
Embraer Commercial Aviation

Entrant Company

Gravity Global

Category

Marketing Campaign - Social Media Campaign

Country / Region

United Kingdom

2024
Video
NYX Awards 2024 Winner - New World: Mount-N-Go
grand
winner
Amazon Games

Entrant Company

Layer

Category

Video - Games

Country / Region

United States

2024
Video
NYX Awards 2024 Winner - New World: Rise of the Angry Earth
grand
winner

Entrant Company

Layer

Category

Video - Cinematography

Country / Region

United States