Zero Never Tasted So Good: PepsiCo and Aki Technologies

PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories around the world. Although PepsiCo had already received positive consumer feedback on the newly formulated Pepsi® Zero Sugar, it wanted to drive mass awareness and intrigue amongst its consumer base.
PepsiCo partnered with Aki Technologies, Media by Inmar Intelligence, to create social and digital marketing strategies that ignite conversation about the product while reaching both repeat purchasers and new consumers.