Colliding Waves

Colliding Waves is a two-day multi sensorial, immersive, audiovisual experience for Hip Hop, R&B, and art lovers who are looking to experience music in a new way. Hosted at the Pérez Art Museum Miami in partnership with Artech House, the day event - Light Waves - brings artists from all over the world who have pushed the boundaries of interactive art, sound, and escapism. The night event - Sound Waves - is a collision of artist performances, cocktails, innovation, and visuals that bring the viewers to another dimension. The wavy design of the logo draws inspiration from the wave-like characteristics of how light (art) and sound (music) waves travel. The art direction incorporates a motion blur effect to convey the movement associated with these waves. The poster designs intentionally incorporate a wavy, water-like element in a contrasting manner to symbolize the daytime and nighttime components of this festival experience. This contrast of black and white, day and night, up and down was carried consistently throughout the design system created as part of the Colliding Waves music festival concept.