2024
Entrant Company
CHONGQING IFS (Chongqing International Finance Square)
Category
Strategic Campaign / Experiential Campaign (New)
Client's Name
CHONGQING IFS (Chongqing International Finance Square)
Country / Region
China
Experience Level
Agency
CQIFS collaborated with the world-renowned artist to debut Asia’s first mirrored digital installation “Gathering Place” in China to outstand its fashion leadership. The experience earned 1,288 news reports with 4.2 billion views and attracted 274% growth in YoY traffic. The installation was enhanced with on-site digital engagement, and together with the co-op with lifestyle media on affluent Chongqing lifestyle content, CQIFS circled the high-end visitors as online VIP members, which grew the membership by 229%. CQIFS further partnered with luxury fashion and beauty brands on sales activation and events to convert members’ bonding to 228% sales growth.
Entrant Company
Albrand
Category
Video / Influencer
Country / Region
Saudi Arabia
Entrant Company
Selva by Aleph X Itech Reality Studios
Category
Social Media / Snapchat Filter
Country / Region
India
Entrant Company
Shoot To Kill NYC
Category
Video / Branded Content
Country / Region
United States
Entrant Company
Red Candle Games
Category
Mobile App / Games
Country / Region
Taiwan