Membership Perk Value Message & Plus Upsell in Join Flow

Entrant Company

Seungwoo Kim

Category

Website - Best User Experience

Client's Name

Sam's Club

Country / Region

United States

Experience Level

Designer

Sam's Club, owned by Walmart Inc., is a membership-only warehouse offering bulk products and services like pharmacy and optical.

Problem:

Membership Perk Value Message: Members joining often miss Sam's Membership benefits, especially via promo URLs.

Plus upsell: Club membership purchases online are much higher than Plus memberships, and the digital Plus penetration rate is much lower than in-club.

Solution: provide a banner with top 3 perks and create a banner to boost Plus membership awareness.