Sam’s Club Membership Join Flow Value Message

Sam's Club, owned by Walmart Inc., is a membership-only warehouse offering bulk products and services like pharmacy and optical.

Problem:

Membership Perk Value Message: Members joining often miss Sam's Membership benefits, especially via promo URLs.

Plus upsell: Club membership purchases online are much higher than Plus memberships, and the digital Plus penetration rate is much lower than in-club.

Solution: provide a banner with top 3 perks and create a banner to boost Plus membership awareness.