2020
Entrant Company
IC4DESIGN
Category
Advertising (NEW) - Online AD (Single)
Client's Name
Kakuichi Yokocho
Country / Region
Japan
Experience Level
Award Agent
HIROSHIMA KAKUICHI YOKOCHO ONLINE SHOP
https://www.behance.net/gallery/88786591/KAKUICHI
https://kakuiti.com/
CONCEPT :
‘Kakuichi Yokocho’ is a modern online shop selling traditional Japanese side dishes.
So we created this futuristic illustration world for ‘Kakuichi Yokocho’, which combine the internet and Japanese tradition together.
If you look into the deteils, you can find a lot of hidden stores, such as the kelp market, the Chinese noodles shop, and also the first Kakuichi Yokocho shop when it was originally established.
Sketches :
We wondered what kind of symbol to place in the centre of the illustration.
After many tests, I finally decided to use the grand lantern.
Color :
We decide to set the color as the late night time, so it was important to check the color.
So, before painting on the fine line works, we first colored and checked it in general.
Credits
Entrant Company
Pfizer
Category
Strategic Communications - Internal Comm Campaign
Country / Region
United States
Entrant Company
Matson Money
Category
Non-Broadcast - Financial Services
Country / Region
United States
Entrant Company
Affinity Creative Group
Category
Website - Web Agency
Country / Region
United States
Entrant Company
Hunchback Music
Category
Commercials / Marketing - Music
Country / Region
Netherlands