2020

NYX Awards - 2020 Grand Winner Winner

Kakuichi Yokocho

Entrant Company

IC4DESIGN

Category

Advertising (NEW) - Online AD (Single)

Client's Name

Kakuichi Yokocho

Country / Region

Japan

Experience Level

Award Agent

HIROSHIMA KAKUICHI YOKOCHO ONLINE SHOP

https://www.behance.net/gallery/88786591/KAKUICHI

https://kakuiti.com/

CONCEPT :

‘Kakuichi Yokocho’ is a modern online shop selling traditional Japanese side dishes.

So we created this futuristic illustration world for ‘Kakuichi Yokocho’, which combine the internet and Japanese tradition together.

If you look into the deteils, you can find a lot of hidden stores, such as the kelp market, the Chinese noodles shop, and also the first Kakuichi Yokocho shop when it was originally established.

Sketches :

We wondered what kind of symbol to place in the centre of the illustration.

After many tests, I finally decided to use the grand lantern.

Color :

We decide to set the color as the late night time, so it was important to check the color.

So, before painting on the fine line works, we first colored and checked it in general.

Credits

IC4DESIGN / Illustrator
Hirofumi Kamigaki
IC4DESIGN / Illustrator
DAISUKE MATSUBARA
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