Clear Digital for WebEnertia

Clear Digital, formerly known as WebEnertia, is a mid-sized agency providing impactful website and digital experiences for midsize companies and well-funded startups that are B2B brands. Founded in 1999, WebEnertia originally leveraged the "Web" to convey its focus on the internet and digital development. However, as the digital landscape evolved, the name began to feel limiting, and the intentional misspelling of "inertia" caused brand perception challenges.
Recognizing the need for a more sophisticated and forward-thinking identity, the leadership team embarked on a rebranding journey. They required a new name that would modernize their brand, communicate transparency and clarity, and establish themselves as a trustworthy, strategic partner in the digital transformation space.
The NameStormers team worked closely with WebEnertia to create a name that aligned with their vision and ethos. They generated hundreds of potential names and conducted a three-part screening process to ensure trademark availability, domain ownership, and cross-cultural appeal. After careful consideration, the team selected Clear Digital. The name "Clear" reflects transparency, trustworthiness, and simplicity, while "Digital" signals the agency's core expertise in guiding brands through digital transformations.
Client Testimonial:
“Our rebranding has been transformative, allowing us to create a brand that is visually appealing, authentic, relatable, and forward-thinking. We look forward to continuing our growth and evolution as Clear Digital.”
– Steve Ohanians, Clear Digital CEO
With a fresh, timeless name, Clear Digital is well-positioned to compete with other sophisticated agencies in the industry, offering strategic, creative, development, and marketing services. Their rebranding has been transformative, allowing them to continue growing and evolving, with a name that speaks to their vision of clarity in the digital world.
Clear Digital now serves a range of B2B clients, helping them navigate the digital landscape with clarity and confidence.
https://www.cleardigital.com/
https://www.linkedin.com/company/cleardigitalinc/
https://www.prnewswire.com/news-releases/leading-b2b-digital-agency-webenertia-looks-to-the-future-with-rebrand-as-clear-digital-301753026.html