Branding & Web Design for North

The future of the Cloud is humanless. North helps businesses reduce their cloud computing bills by up to 50% through AI-driven optimization. Just as the North Star serves as a beacon in the night sky, the goal of the brand enhancement was to position North as a pioneer in the Cloud industry.

After adjusting the logotype, we continued creating the brand, focusing on enhancing the color palette and drafting branded illustrations. The imagery aligned with the brand colors relates to the sky-and-stars concept, adding a mystical, futuristic touch. With their new web and a brand launch communication video, the high-tech, future-ready brand is ready to lead the industry.

Have a look at the North case study here: https://thebranx.com/work/north