2025

NYX Awards - 2025 Silver Winner Winner: BLD Marketing

LATICRETE NXT® Pedestal System

Entrant Company

BLD Marketing

Category

Advertising & Design / Ad Design (Single)

Client's Name

LATICRETE

Country / Region

United States

Experience Level

Agency

This print ad dramatically illustrates key benefits of the new LATICRETE NXT® pedestals for elevated decks. Appearing in trade magazines targeted to tile contractors, the ad produces stopping power and memorability with its commanding image of a pickup truck resting upon the new pedestals, along with a short and punchy headline. Product imagery and brief copy are easy to consume and provide just enough detail to generate interest in an important product that tile professionals rely upon for lasting and quality elevated deck installations.

Credits

Creative Director/Copywriter
Garrett Andrae
Associate Creative Director
Jeff St. Mars
Graphic Designer
Dan Mauro
3D Artist
Adam Barirde
Account Manager
Jen Lorenz
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Entrant Company

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