2025

NYX Awards - 2025 Gold Winner Winner: Phoenix Media Group

Braze Brand Refresh

Entrant Company

Phoenix Media Group

Category

Advertising & Design / New Category: Brand Refresh

Client's Name

Braze

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Braze, Inc. is a customer engagement platform that helps businesses reach their customers through multichannel marketing like push notifications, email, SMS, in-app messaging, and web messaging. In January, Braze launched their new company branding and Phoenix brought it to life with digital animations showcasing their updated logo, color scheme, and overall look and feel.
This was a strategic update to the company's brand identity without completely overhauling its core values and recognition. It's about refining specific elements to keep the brand relevant and in sync with current trends, consumer preferences, and business goals
At the same time, Braze was looking to demonstrate their mission of helping brands to be ‘Absolutely Engaging.’ Phoenix designed and created a Hero video for the Braze website that demonstrated the Braze platform workflow, highlighted the kinds of customers that Braze supports, and reaffirmed their status as a leader in the customer-engagement space.

Featured Media

Credits

Creative Director, Designer & Animator / Phoenix Media Group
Jeffrey Man
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