Grizzetti Galoppo

The Grizzetti Galoppo campaign is aimed at a broad, interested public with a certain affinity for horses and sport in general. It aims to promote the attractiveness of this sport and events and to sensitize people to participate. A rather unusual campaign, since in this area the marketing and advertising measures are very much neglected.
In Italy, the racehorse sport has a high status. Well over 4000 races a year. Unfortunately, many "ippodromi" in Italy are struggling to survive. I hope, together with Bruno Grizzetti, to make a small contribution to the reactivation of this beautiful sport.