The Goods Newsletter – FTI Consulting

In 2023, the Americas Retail & Consumer Products team within FTI Consulting’s Strategic Communications segment sought an elusive answer to a question businesses constantly grapple with: What’s going on with the consumer? Enter “The Goods,” a weekly newsletter designed to provide FTI employees, clients, and industry professionals with pithy, digestible, and timely insights into the mind of the consumer, trends impacting consumer-facing businesses, and ripple effects these behaviors have across other industries. Each edition highlights emerging industry movements, consumer sentiment shifts, capital markets activity, regulatory updates, and ultimately, how these factors impact businesses and the everyday consumer. The editorial team consists of subject matter experts in corporate positioning, investor relations, and public affairs who dissect the latest trends, innovations, consumer habits, and market activity in the sector. The team operates on fast-paced deadlines to ensure timeliness of insights, while constantly adjusting for breaking news that dominates the attention of decision makers. Since its inception, The Goods has expanded distribution across FTI’s other segments and external audiences, including C-suite leaders. In 2024, the team launched The Goodies, a LinkedIn video series, to increase visibility and provide more in-depth expert perspectives on the week’s hottest issues. The Goods now reaches a robust audience of retail experts, lawyers, clients, and prospective clients. The Goods consistently outperforms benchmarks for newsletter engagement, demonstrated by 38.2% subscriber growth year-over-year. Each edition is distributed via email, and more recently has expanded its reach through LinkedIn, where it’s shared directly with 166 subscribers. The Goods has an average click-through rate of 5%, which exceeds the industry and overall standards of 2.78% and 2.62%, respectively, according to MailChimp. The newsletter also has an average unsubscription rate of 0.01%, well below the industry and overall standards of 0.15% and 0.22%. The Goods differentiates itself from other industry newsletters through its witty word play that keeps people clicking. In short… it packs a pun. Each edition continues to receive praise, with readers saying, “‘The great cloutdoors’...you guys stop it with your creative genius. Long live The Goods!” and “Love this week’s tagline - Curd on the Street! That’s great.”