2026
ARD Olympia 2026
Entrant Company
UnitedSenses
Category
Video / Sports
Client's Name
ARD - German Television
Country / Region
Germany
Experience Level
Agency
On-air spot promoting ARD’s Milano–Cortina 2026 Olympic coverage. “Der große Traum” (The Big Dream) turns athlete ambition into a poetic world: oversized skiers, ice dancers and biathletes form from clouds above the Dolomites, appear and dissolve over cheering crowds, set to modern Italian music. The trick: The whole spot is fully AI-generated, crafted through months of controlled prompting, curation and design.
Credits
Entrant Company
GEyunfei,Llshuxin ,ZHUqinliang,XUjiayuan,QlU&LOU
Category
Video / Documentary
Country / Region
China
Entrant Company
Boston Consulting Group
Category
Marketing Campaign / Video Marketing Campaign
Country / Region
India
Entrant Company
UnitedSenses
Category
Video / Animation
Country / Region
Germany
Entrant Company
Gulf Health Council
Category
Marketing Campaign / Video Marketing Campaign
Country / Region
Saudi Arabia