ARD Olympia 2026

On-air spot promoting ARD’s Milano–Cortina 2026 Olympic coverage. “Der große Traum” (The Big Dream) turns athlete ambition into a poetic world: oversized skiers, ice dancers and biathletes form from clouds above the Dolomites, appear and dissolve over cheering crowds, set to modern Italian music. The trick: The whole spot is fully AI-generated, crafted through months of controlled prompting, curation and design.