Bean-lieve | Among Us 3D Launch Trailer

Sometimes the silliest idea becomes the winning idea. As the Schell Games' marketing team was gearing up to promote the launch of Among Us 3D, we realized we already had a ton of beautiful trailers showing off the gameplay, cosmetics, and modes. How could we make another trailer for launch that would capture people's attention and get everyone talking? By referencing an 18-year-old marketing campaign for one of the best FPS games of all time, of course!
Sure, all of the views and shares are nice, but what we really wanted to know is if we hit the mark with gamers. And the only way to do that is by reading the comments. Initial sentiment was a ton of excitement about the release itself, but then people started noticing the framing, the music and the final "Bean-lieve" message. All of a sudden, FPS players were commenting on an Among Us game!
Things quickly reached a turning point when we got one comment on YouTube that read, “my kids might be the ones that are playing this all the time, but the reference is just for me (and the other olds). Thank you.” Tons of comments in a similar vein followed, and we even got a response from John Halo himself calling us suspicious. Parents have been watching their kids play Among Us 3D, and the 2D game was transformative for so many when we were isolating during a global pandemic. Our vision for this trailer was to let them know that we hear them.