M47’s Rebranding

M47 is a company specializing in Artificial Intelligence. Founded in 2018 in Barcelona, it has experienced exponential growth in recent years, mainly by developing highly specialized AI solutions for large companies. Approaching 2024, M47 decided to reorganize its business for a new stage of growth, by better structuring their value proposition, redefining business verticals and communicating in a way that felt fresh, prestigious and credible.
Working closely with the client, Ulled proposed a rebranding that went far beyond design: a deep dive into M47’s business fundamentals. Firstly, Ulled organized joint working sessions and workshops with staff, clients and institutions. These research findings propelled a second, more complex stage:
• Building M47’s value proposition: "M47 is an AI company. We ignite the power of AI at the heart of business, from design to execution, without limits. Through creativity, talent, adaptation, and an extreme care for quality, we amplify the multiplier effect of specialized AI." As a result, the company changed name from M47labs to M47AICompany.
• Defining brand storytelling and designing the business verticals and specializations by sector. “From design to execution, 100% AI without limits” is the motto that fuels 4 major lines of business: Spark, Growth, Specialized AI, Labs.
• Creating a new identity, applied to the company’s new website, social media, print and digital marketing materials. Deliberately minimal, photography and visual metaphors take center stage – using light, pattern and organic form to abstractly depict the unseen forces of AI.
Ulled also worked on communicating the company’s vision through press and social media:
• Reinforcing M47’s positioning as an AI specialist through speaking engagements, press releases, opinion articles, interviews in top-tier media;
• Refreshed presence on Instagram and LinkedIn, with organic brand content and strategic advertising campaigns.
M47’s rebranding successfully launched the company into a new stage, with direct impact on daily operations, product offer and business leads. The sleek, premium visual and narrative discourse across multiple platforms further reinforced its credibility and attractivity, as did the PR efforts – with prestigious placements reaching a combined 30M readers across print and digital.