RealSweet® Vidalia® Onions - The Season Begins

Grocery retailers, produce departments, and consumers wait 7 months of the year for the most famous onion in the world - the Vidalia® onion. Shuman Farms is the leading grower and shipper of Vidalia and sweet onions and their consumer-facing brand, RealSweet®, is the most recognizable brand in the category. In order to match the excitement of Vidalia seasons, Shuman Farms and their agency, Moxxy Marketing, created an ad campaign for the start of the season. The campaign ran from March - May 2020 both in print and online. The ads took a different approach than traditional produce and commodity ads and focused on the beauty and the excitement of the season. The ads also featured quotes from Shuman Farms President & CEO John Shuman and brand ambassador and Food Network Chopped Champion Chef Shannen Tune. The ads switched from \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"the season arrives\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" to \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"in-stores now\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" once Vidalia season began.