ZA/UM - We Are Reach partnership

Getting to work on three titles with as diverse requirements as ZERO PARADES: For Dead Spies, Disco Elysium, and Disco Elysium Mobile was already immensely exciting for the team at Reach. Combining this with a client who treated us like an extension of themselves, offering near unprecedented levels of access and support, made our work with ZA/UM Studio an unforgettable experience.
Across the three games, with our work primarily focused on ZERO PARADES, we produced over 180 assets, ranging from full trailers launched at global showcases such as Opening Night Live and PlayStation State of Play, through to live action pieces, stage design, and even a music video. ZA/UM Studio brought us into their world early, trusting us with creating a teaser prior to the game’s full reveal and ensuring we were well-equipped to support their campaign once it entered full swing after announcement.
With the majority of our assets being deployed across short form social, remaining reactive and authentic was key to the campaign’s continued success, requiring a combination of the Reach team’s platform native expertise and ZA/UM Studio’s distinctive, artistic visual language. As well as increasing viewership and engagement across all channels by thousands of percent, we observed a massive uplift in positive sentiment across the campaign.