CONTROL Resonant - Content Campaign

As a games marketing consultant who approaches client work passion-first, getting to work on Remedy Entertainment’s CONTROL Resonant has been a genuine dream come true.
I was not far into my time in the games industry when I first played 2019’s CONTROL, discovered that it was a masterpiece, and found myself emboldened in pursuing my chosen career path. I didn’t conceive of being able to work on their follow-up CONTROL Resonant, let alone provide creative direction on supporting social assets across the game’s campaign.
Initially contracted by my client, creative agency We Are Reach, to support their pitch, I was kept on to provide ideation, direction, and account management across their full suite of social assets. Starting shortly before CONTROL Resonant’s reveal at the Game Awards in December 2025, I worked with the Reach team to produce assets which would enhance the core campaign beats planned by the Remedy team, intrigue prospective players, and educate those already interested.
The level of access and support provided by the Remedy Entertainment team has been phenomenal. From build onboarding, to answering in-depth questions, to providing detailed and constructive feedback, the team have been incredible to work with. Collaborating with them and seeing fans respond to our assets has been one of the highlights of my career to date.
It has also been a privilege to work with clients as open, trusting, and passionate as the team at We Are Reach. The generosity and creativity of their in-house creative director, editors, designers, and account management and production teams is unmatched. Creating over 100 assets together, for a franchise that I love, has been a true “pinch me” moment. Though our work is ongoing, I already feel a tremendous sense of pride for what we’ve accomplished thus far.