2021

NYX Awards - 2021 Grand Winner Winner

AI-Created Medicines

Entrant Company

Microverse Studios

Category

Non-Broadcast - Biotechnology

Client's Name

Generate: Biomedicines

Country / Region

United States

Experience Level

Agency

Historians will look back on this moment and say, “This is the point when everything changed for medicine.” For the first time, artificial intelligence and machine learning are being used to fine-tune biological systems in ways that were unimaginable only a few decades ago. Generate: Biomedicines and One Design Company partnered with Microverse Studios to produce a short animation that could communicate both the general idea and the specific applications of this technology, while capturing the spirit of discovery that it represents.

Credits

Biomedical Animator/Microverse Studios
Cameron Slayden, M.S.
Biomedical Animator/Microverse Studios
Stephen Boyd, M.S.
Creative Director/One Design Company
Becky Sanders
Voice Talent
Paul Herzberg
2021
Mobile App
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Entrant Company

Drawn

Category

Mobile App - Food & Drink

Country / Region

United States

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Design & Print
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Entrant Company

FAKTOR 3 AG

Category

Design & Print - Book

Country / Region

Germany

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Integrated Marketing
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Entrant Company

Groove Jones

Category

Integrated Marketing - Promotional (NEW)

Country / Region

United States

2021
Marketing Effectiveness
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Entrant Company

Family AG

Category

Marketing Effectiveness - Video Campaign

Country / Region

Switzerland