“Virtual Events Series” Channel Marketing Campaign

In 2020 the MRN Agency closed Nutanix Inc, (a $8.3 billion company). We partnered with their field marketing and channel marketing team to develop virtual event strategies that would enable them to pivot while reaching business objectives and KPIs. Our events division brought more than 600+ virtual experiences to fruition that have been met with remarkable, quantifiable improvements in the way they reach and engage their customers. Understanding the business challenges Nutanix faced among a global pandemic, our agency was challenged with creating bespoke experiences that would authentically connect Nutanix with their target audiences without the ability to meet in person. We developed an “experience in a box” campaign in which attendees are shipped a curated kit that includes the essentials they’ll need to have a truly “hands on” experience. In addition to Nutanix, the MRN Agency has supported other tech giants such as AT&T, Lenovo, HP, Edge Solutions, JTEK Data Solutions, eGroup, and Qumulo. These tech clients have seen post-event engagement with their prospects increase by more than 33% and a 70% increase in event attendance. Example virtual experiences include Mastery of Whiskey and Ice, Ultimate Survivor Challenge, Battle of the Pizzas, Holiday Gift Exchange, Coffee College, Hands on Heat, and Brisket University.