2021

NYX Awards - 2021 Gold Winner Winner: The MRN Agency

“Virtual Events Series” Channel Marketing Campaign

Entrant Company

The MRN Agency

Category

Integrated Marketing / Event Marketing

Client's Name

Nutanix

Country / Region

United States

Experience Level

Agency

In 2020 the MRN Agency closed Nutanix Inc, (a $8.3 billion company). We partnered with their field marketing and channel marketing team to develop virtual event strategies that would enable them to pivot while reaching business objectives and KPIs. Our events division brought more than 600+ virtual experiences to fruition that have been met with remarkable, quantifiable improvements in the way they reach and engage their customers. Understanding the business challenges Nutanix faced among a global pandemic, our agency was challenged with creating bespoke experiences that would authentically connect Nutanix with their target audiences without the ability to meet in person. We developed an “experience in a box” campaign in which attendees are shipped a curated kit that includes the essentials they’ll need to have a truly “hands on” experience. In addition to Nutanix, the MRN Agency has supported other tech giants such as AT&T, Lenovo, HP, Edge Solutions, JTEK Data Solutions, eGroup, and Qumulo. These tech clients have seen post-event engagement with their prospects increase by more than 33% and a 70% increase in event attendance. Example virtual experiences include Mastery of Whiskey and Ice, Ultimate Survivor Challenge, Battle of the Pizzas, Holiday Gift Exchange, Coffee College, Hands on Heat, and Brisket University.

Credits

Paulo Martinez
Joshua Strouse
Chris Matos
Vianca Lopez
Phil Ragland
Rebecca Nunez
Jason Kennedy
2021
Series / Campaign
NYX Awards 2021 Winner - Security Health Plan , Yamamoto Agency
gold
winner
Security Health Plan

Entrant Company

Yamamoto Agency

Category

Series / Campaign / Insurance

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Divers Alert Network Website, DesignHammer
gold
winner
Divers Alert Network

Entrant Company

DesignHammer

Category

Website / Lifestyle

Country / Region

United States

2021
Commercials / Marketing
NYX Awards 2021 Winner - G3 Enterprises Brand Film, Affinity Creative Group
gold
winner
G3 Enterprises

Entrant Company

Affinity Creative Group

Category

Commercials / Marketing / Business-to-Business

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - Read beyond the lines, Family AG
gold
winner

Entrant Company

Family AG

Category

Integrated Marketing / Business to Consumer

Country / Region

Switzerland