2019
Entrant Company
Wayfarer Entertainment in association with Soul Pancake
Category
Branded Content / Medical
Client's Name
Tobii Dynavox, Sony
Country / Region
United States
Experience Level
Agency
My Last Days is a TV documentary series profiling courageous people navigating life
with a terminal illness yet thriving. The goal for this episode was sharing a heartwarming
story about a millennial living with ALS and captivating viewers with the magic of his
authentic life experience. Anthony is a street photographer living with ALS. This terminal illness has robbed him of
his mobility and thus his artistic expression, as he can no longer lift his camera to take
photos. This episode is itself life-changing creativity because the show gave a voice to
an underrepresented population. Producers of the show also created technology that
allowed Anthony to shoot photos, even though he can no longer lift his camera because
of the disease. This creative act allowed Anthony to continue doing the creative artistry
he so loves.
Credits
Entrant Company
Vibranding
Category
Marketing / Promotion Materials / Logo
Country / Region
Spain
Entrant Company
SmartBug Media
Category
Digital - Website / Real Estate
Country / Region
United States
Entrant Company
REX Marketing + Design Inc.
Category
Digital - Website / Small Business
Country / Region
Canada
Entrant Company
VERB Interactive
Category
Social Media Marketing / Communications / Social Influencer Marketing
Country / Region
Canada