2019

NYX Awards - 2019 Ascent Winner Winner: Wayfarer Entertainment in association with Soul Pancake

My Last Days: Meet Anthony

Entrant Company

Wayfarer Entertainment in association with Soul Pancake

Category

Branded Content / Medical

Client's Name

Tobii Dynavox, Sony

Country / Region

United States

Experience Level

Agency

My Last Days is a TV documentary series profiling courageous people navigating life
with a terminal illness yet thriving. The goal for this episode was sharing a heartwarming
story about a millennial living with ALS and captivating viewers with the magic of his
authentic life experience. Anthony is a street photographer living with ALS. This terminal illness has robbed him of
his mobility and thus his artistic expression, as he can no longer lift his camera to take
photos. This episode is itself life-changing creativity because the show gave a voice to
an underrepresented population. Producers of the show also created technology that
allowed Anthony to shoot photos, even though he can no longer lift his camera because
of the disease. This creative act allowed Anthony to continue doing the creative artistry
he so loves.

Credits

Creator and Executive Producer, Wayfarer Entertainment
Justin Baldoni
Director and Executive Producer, Wayfarer Entertainment
Farhoud Meybodi
Producer and Executive Producer, Wayfarer Entertainment
Ahmed Musiol
Cast
Anthony Carbajal
Executive Producer, SoulPancake
Rainn Wilson
Co-executive producer
Julianne Hough
Executive Producer
Sam Baldoni
Composer
Jamey Heath
Cinematographer, Wayfarer Entertainment
Scott Simock
Editor, Wayfarer Entertainment
Josh Snyder
Production Coordinator
Caroline Grell
Production Coordinator
Cat McCabe
Camera Operator
Andrew Gerety
Colorist
Mark Todd Osborne
Camera Operator
Jay Janocko
2019
Digital - Website
NYX Awards 2019 Winner - Verve, Agency Fifty3
ascent
winner
Collegiate Development Group

Entrant Company

Agency Fifty3

Category

Digital - Website / Real Estate

Country / Region

United States

2019
Branded Content
NYX Awards 2019 Winner - “Dreamers. Thinkers. Makers”  Red Hat & IBM, Red Hat Open Studio
ascent
winner

Entrant Company

Red Hat Open Studio

Category

Branded Content / Company Overview

Country / Region

United States

2019
Digital - Website
NYX Awards 2019 Winner - Warehouse Twenty One - Website Redesign, CodeGeek
ascent
winner

Entrant Company

CodeGeek

Category

Digital - Website / Branding

Country / Region

United States

2019
Marketing Effectiveness
NYX Awards 2019 Winner - Wrangler Creative Campaign Generates Significant ROI, C-4 Analytics
ascent
winner
Bill Deluca Chrysler Dodge Jeep Ram

Entrant Company

C-4 Analytics

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States