2019

NYX Awards - 2019 Ascent Winner Winner: Wayfarer Entertainment in association with Soul Pancake

My Last Days: Meet Anthony

Entrant Company

Wayfarer Entertainment in association with Soul Pancake

Category

Branded Content / Medical

Client's Name

Tobii Dynavox, Sony

Country / Region

United States

Experience Level

Agency

My Last Days is a TV documentary series profiling courageous people navigating life
with a terminal illness yet thriving. The goal for this episode was sharing a heartwarming
story about a millennial living with ALS and captivating viewers with the magic of his
authentic life experience. Anthony is a street photographer living with ALS. This terminal illness has robbed him of
his mobility and thus his artistic expression, as he can no longer lift his camera to take
photos. This episode is itself life-changing creativity because the show gave a voice to
an underrepresented population. Producers of the show also created technology that
allowed Anthony to shoot photos, even though he can no longer lift his camera because
of the disease. This creative act allowed Anthony to continue doing the creative artistry
he so loves.

Credits

Creator and Executive Producer, Wayfarer Entertainment
Justin Baldoni
Director and Executive Producer, Wayfarer Entertainment
Farhoud Meybodi
Producer and Executive Producer, Wayfarer Entertainment
Ahmed Musiol
Cast
Anthony Carbajal
Executive Producer, SoulPancake
Rainn Wilson
Co-executive producer
Julianne Hough
Executive Producer
Sam Baldoni
Composer
Jamey Heath
Cinematographer, Wayfarer Entertainment
Scott Simock
Editor, Wayfarer Entertainment
Josh Snyder
Production Coordinator
Caroline Grell
Production Coordinator
Cat McCabe
Camera Operator
Andrew Gerety
Colorist
Mark Todd Osborne
Camera Operator
Jay Janocko
2019
Digital - Website
NYX Awards 2019 Winner - Project Pals: Website Redesign, SmartBug Media
ascent
winner

Entrant Company

SmartBug Media

Category

Digital - Website / E-Learning Education

Country / Region

United States

2019
Commercials / Marketing / Promotional
NYX Awards 2019 Winner - Bell 505 - Vietnam Helicopters - Commercial Utility, Bell
ascent
winner

Entrant Company

Bell

Category

Commercials / Marketing / Promotional / Branding

Country / Region

United States

2019
Integrated Campaign
NYX Awards 2019 Winner - Pierce Bainbridge, Neoscape, Inc.
ascent
winner
Pierce Bainbridge

Entrant Company

Neoscape, Inc.

Category

Integrated Campaign / Business to Consumer

Country / Region

United States

2019
Marketing Effectiveness
NYX Awards 2019 Winner - The 2018 State of Supplier Diversity Survey & Reports, SmartBug Media
ascent
winner

Entrant Company

SmartBug Media

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

United States