2022

NYX Awards - 2022 Grand Winner Winner

SISU Mouth Guard

Entrant Company

Lemonlight

Category

Commercial & Marketing - Consumer Products / Services

Client's Name

SISU

Country / Region

United States

Experience Level

Agency

Lemonlight's mission is to make content creation easier for every brand on the planet. We do that by empowering brands with innovative tools and connecting them with the world’s greatest creators.

For this project, Lemonlight partnered with SISU Mouth Guards, a company that revolutionized mouthguard technology and set innovation standards. With unmatched quality and functionality, SISU Mouth Guards are designed with the athlete in mind, utilizing unique features hyper-focused on protection and comfort.

The mission of this project was to create a 30-second digital commercial that captures the viewer's attention and illustrates the benefits of the SISU product.

Creatively, we harnessed the passion of a dramatic half-time speech from a football coach that’s iconic to sports lovers and movie goers alike. We paired this intensely inspiring situation with comedy by having the coach talk about a mouth guard rather than the game. The coach walked through SISU’s key differentiators as “rules," which allowed us to illustrate the great benefits of the product in a humorous and memorable way.

Credits

Producer
Nick O'Connor
Creative Producer
Dash Barber
Director
Nick Betancurt, Dash Barber
Editor
Danny McGinnis
2022
Photography
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Entrant Company

The Brand Leader

Category

Photography - Sport

Country / Region

United States

2022
Branded Content
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winner
Moburst

Entrant Company

Moburst

Category

Branded Content - Design / Web Agency / Production Company

Country / Region

United States

2022
Advertising
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winner
Dolce & Gabbana

Entrant Company

nss factory

Category

Advertising - Magazine Ads

Country / Region

Italy

2022
Branded Content
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winner
Moburst

Entrant Company

Moburst

Category

Branded Content - Animation

Country / Region

United States