2020
Entrant Company
Tarrant County College
Category
Advertising (NEW) / Advertising Campaign
Client's Name
Tarrant County College
Country / Region
United States
Experience Level
Agency
Tarrant County College offers more than 100 programs that provide hands-on, real-world learning to get students workforce ready faster. Offerings include two-year degrees, quick certifications, online learning and six convenient campuses – all minus massive student debt at the end.
The “This is College” campaign highlights two of those programs: Med Tech and Professional Pilot. The third spot focuses on the accessibility of programs online.
The Med Tech spot shows students training for a diagnostic procedure. “This is college, where high-pressure exams are still the norm. Only now, college today is often two-year degrees or special certifications that get students on their way to heart-pounding careers quickly.”
The Pilot spot shows a student checking a plane with his instructor and flying. “This is college, and the view at this campus is way better than you were expecting. Because for many, college today is two-year degrees or special certifications that gets students on their way to an exciting career quickly.”
The Closet spot shows a mom on her laptop in her closet. “This is college. If you’re expecting large lecture halls, as well as rows of fraternity houses, sorry to disappoint. But for many, college is squeezing in online classes between shifts at work and getting the kids to bed.”
All end with the tagline, “So, this is college, and it looks a lot like life.”
Entrant Company
Blue Chalk Media
Category
Web Based Production / Education
Country / Region
United States
Entrant Company
Brickworks Communications
Category
Advertising / Trade Show / Exhibit
Country / Region
Canada
Entrant Company
Matson Money
Category
Non-Broadcast / Writing / Script (Skill)
Country / Region
United States
Entrant Company
Nimble Dragon Studios
Category
Non-Broadcast / Nonprofit
Country / Region
United States