2020

NYX Awards - 2020 Gold Winner Winner: Tarrant County College

This is College Campaign

Entrant Company

Tarrant County College

Category

Advertising / Advertising Campaign

Client's Name

Tarrant County College

Country / Region

United States

Experience Level

Agency

About The Entry

Tarrant County College offers more than 100 programs that provide hands-on, real-world learning to get students workforce ready faster. Offerings include two-year degrees, quick certifications, online learning and six convenient campuses – all minus massive student debt at the end.
The “This is College” campaign highlights two of those programs: Med Tech and Professional Pilot. The third spot focuses on the accessibility of programs online.
The Med Tech spot shows students training for a diagnostic procedure. “This is college, where high-pressure exams are still the norm. Only now, college today is often two-year degrees or special certifications that get students on their way to heart-pounding careers quickly.”
The Pilot spot shows a student checking a plane with his instructor and flying. “This is college, and the view at this campus is way better than you were expecting. Because for many, college today is two-year degrees or special certifications that gets students on their way to an exciting career quickly.”
The Closet spot shows a mom on her laptop in her closet. “This is college. If you’re expecting large lecture halls, as well as rows of fraternity houses, sorry to disappoint. But for many, college is squeezing in online classes between shifts at work and getting the kids to bed.”
All end with the tagline, “So, this is college, and it looks a lot like life.”

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Category

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