2026

NYX Awards - 2026 Grand Winner Winner: Critical Mass

Listen to the Whales

Entrant Company

Critical Mass

Category

Website / Home Page / Landing Page

Client's Name

Project CETI

Country / Region

United States

Experience Level

Agency

Humans are intrinsically linked to the earth. If our largest mammals are threatened by environmental impacts, then we are as well. Whales understand the environment they live in better than we do. And together, we can learn how to help them.
Project CETI is on a mission to decode sperm whale language to better understand their world. But breakthrough science requires breakthrough storytelling in order to move hearts and minds.
Introducing Listen to the Whales.

Credits

Founder and Lead
David Gurber
Director of Creative Partnerships & Campaigns
Ashley Zafaranlou
Chief Strategy and Programs Officer
Fiona Korwin-Pawlowski
2026
Integrated Marketing
NYX Awards 2026 Winner - Those who dream of transformative flight, love E2 , Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Global and Local Market Integration

Country / Region

United Kingdom

2026
Public Relations Campaign
NYX Awards 2026 Winner - from delivery rider to urban racer, RESEE
grand
winner

Entrant Company

RESEE

Category

Public Relations Campaign / Publicity Campaign

Country / Region

China

2026
Marketing Campaign
NYX Awards 2026 Winner - From Delivery Rider to Urban Racer, RESEE
grand
winner
淘宝闪购 Taobao delivery

Entrant Company

RESEE

Category

Marketing Campaign / Brand Loyalty Program

Country / Region

China

2026
Marketing Campaign
NYX Awards 2026 Winner - CDIFS “EVERYDAY SPARKLES” Multi-Sensory City Anchor Project, Chengdu IFS
grand
winner

Entrant Company

Chengdu IFS

Category

Marketing Campaign / Multichannel Marketing Campaign

Country / Region

China