2026

NYX Awards - 2026 Grand Winner Winner: Critical Mass

Listen to the Whales

Entrant Company

Critical Mass

Category

Website / Home Page / Landing Page

Client's Name

Project CETI

Country / Region

United States

Experience Level

Agency

Gallery

About The Entry

Humans are intrinsically linked to the earth. If our largest mammals are threatened by environmental impacts, then we are as well. Whales understand the environment they live in better than we do. And together, we can learn how to help them.
Project CETI is on a mission to decode sperm whale language to better understand their world. But breakthrough science requires breakthrough storytelling in order to move hearts and minds.
Introducing Listen to the Whales.

Featured Media

Credits

Founder and Lead
David Gurber
Director of Creative Partnerships & Campaigns
Ashley Zafaranlou
Chief Strategy and Programs Officer
Fiona Korwin-Pawlowski
2026
Marketing Campaign
NYX Awards 2026 Winner - Hong Kong Halloween - Dress Up! Show Up!, Ogilvy Hong Kong
grand
winner

Entrant Company

Ogilvy Hong Kong

Category

Marketing Campaign / Special Event

Country / Region

Hong Kong SAR

2026
Independent Creator
NYX Awards 2026 Winner - CONTROL Resonant - Content Campaign, Tom Moore Marketing
grand
winner
We Are Reach/Remedy Entertainment

Entrant Company

Tom Moore Marketing

Category

Independent Creator / Content Marketing

Country / Region

Austria

2026
Video
NYX Awards 2026 Winner - Erosion Reveal Trailer, Layer
grand
winner
Lyrical Games

Entrant Company

Layer

Category

Video / Trailers

Country / Region

United States

2026
Marketing Campaign
NYX Awards 2026 Winner - The Ringling Ghost: A Zero-Budget Digital Launch for a Film , Active Octopus Creative Agency
grand
winner

Entrant Company

Active Octopus Creative Agency

Category

Marketing Campaign / Brand Awareness Campaign

Country / Region

United States