2026

NYX Awards - 2026 Grand Winner Winner: B'IN LIVE CO.,LTD.

Richie Jen 2026 World Tour

Entrant Company

B'IN LIVE CO.,LTD.

Category

Experiential & Immersive / Live Experiences

Client's Name

Victoria International Ltd.

Country / Region

Taiwan

Experience Level

Designer

About The Entry

Richie Jen 2026 World Tour serves as a comprehensive artistic synthesis of the performer's decades-long journey across music, film, sports competitions, and television programs. Utilizing thirty years of iconic hit songs as the primary medium, the design team seamlessly infused contemporary youthful aesthetics into the stage concept. This approach bridges generational divides, honors the artist's esteemed industry status, and amplifies collective youth memories, allowing attendees to feel as though they have returned to their youth through a profound, shared live resonance.
Visually, the design translates the artist's signature sportsmanship and core life values into a striking 3-meter-tall helmet installation as the central symbol. Representing fearlessness, perseverance, and dedication from start to finish, the helmet anchors a complete narrative arc: the artist makes a dramatic opening entrance and a poignant final exit through it. The concert culminates with a curated video collage of making-of footage spanning his career, capped by the inspiring slogan, "Life is a long-distance race; keep running forward," creating a powerful reciprocal encouragement between artist and audience.
Beyond music, rich interactive segments showcase the artist's versatile persona—effortlessly balancing deep emotional expression with lighthearted humor. To promote intangible cultural heritage, the tour crafts station-specific, limited-edition performances featuring local traditional arts, including the Shantou Yingge Dance, Lanzhou Taiping Drums, and Hohhot's Matouqin (Horse-head Fiddle), achieving an innovative integration of pop music and regional cultural aesthetics.
The project generated overwhelming acclaim. Audiences praised the nostalgic resonance, with many attending multiple shows due to an irresistible live experience, driving continuous tour additions. Ultimately, the artist’s positive energy provides emotional companionship that extends far beyond music. Viewers reported feeling completely recharged to face life's daily challenges, demonstrating the spiritual sustainability of contemporary performance design.

Featured Media

Credits

Creative Direction
B'in Live
Stage Design
(調皮工作室)吳育澄
Visual Director
趨光影像 / 晚熊創意
Lighting Design
(本質創意工作室)洪大易 / (B'in Live)劉宇凡
Laser Design
(海海雷射)鈡佩辰
2026
Video
NYX Awards 2026 Winner - Diary of Biosphere , China Intercontinental Communication Center (CICC)
grand
winner

Entrant Company

China Intercontinental Communication Center (CICC)

Category

Video / Nature / Wildlife

Country / Region

China

2026
Social Media
NYX Awards 2026 Winner - Honda Powersports: Jett on a Jet, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Social Media / Collaboration

Country / Region

United States

2026
Video
NYX Awards 2026 Winner - ARD Olympia 2026, UnitedSenses
grand
winner
ARD - German Television

Entrant Company

UnitedSenses

Category

Video / Animation

Country / Region

Germany

2026
Website
NYX Awards 2026 Winner - Listen to the Whales, Critical Mass
grand
winner
Project CETI

Entrant Company

Critical Mass

Category

Website / Home Page / Landing Page

Country / Region

United States