Autism Is

At a time when autism is making the news for all the wrong reasons, like misinformation, prejudice, and conspiracy theorists, the Autism Society of America proudly marked its 60th year of connecting and supporting the autism community. To mark the occasion, they needed a logo that celebrated the past but looked toward the future, as well as a bold creative campaign to reach a national audience. The idea needed to be specific but not exclusive and work to create a big tent where everyone felt welcome and seen, while also making an impact. Autism Is was that idea. And since its launch in Q1, Autism Is has generated 22.5 billion impressions, a 313% increase in total engagement on social platforms, generated a 37% increase in total giving and 87.1% increase in new donors.