Interview
Venroy Joseph
veJov Design, LLC, United States
Venroy Joseph is the founder of veJov Design, LLC and spearheaded the corporate identity of Pine Forge Academy!
1 Please give us a brief bio of yourself and your background.
Hi I'm Venroy Joseph. I was born on the paradise island of Antigua. I migrated and resided to Maryland and started working in an agency that works for well-known brands such as Marriott International and many other real estate developers' brand campaigns. I started to develop an interest in Art after watching my mom teaching arts and crafts when I was young. As I grew up, I participated in many competitions and won several awards. Now, I am the Founder and Managing Partner for veJov Design.
2 What led you to become a marketing communications professional?
I started my career as a high-school mathematics and art teacher more than two decades ago. I transitioned to graphic design because of my immense love for problem-solving. I believe that effective design is achieved through solving problems—extraordinary for marketing communications.
3 What is your role in the agency, and what traits should a marketing communications professional possess to be successful in their role?
I am the managing member and chief creative for veJov Design, LLC. I believe that a successful marketing professional should have empathy, be an incredible listener, and problem solver.
4 Tell us more about your agency/company.
veJov Design is an award-winning graphic design and branding agency based in Pennsylvania that delivers creative solutions to elevate your business. We are passionate storytellers obsessed with great design. Our proprietary four-step process gets to the essence of who you are, and that is what allows us to bring your story to life with awesome designs that resonate. We understand the science and synergy behind beautiful graphics and targeted messaging that deliver the results your growing brand needs.
5 What is your own definition of marketing communications?
Marketing communications is when you've engaged in a conversation of integrity, responsibility, and generosity with your audience, and they respond by doing business with you.
6 Describe your marketing communications style and its main characteristics.
veJov approaches marketing with a “less is more” standpoint, even in our designs, we take a minimalistic approach.
7 Tell us about your ideation process.
veJov Design's ideation process starts with a 360-degree look at the client's problem, then developing a swathe of solutions that would satisfy or solve the problem, then critically reviewing each solution weighing which would be most effective.
8 Congratulations! As the winner of the NYX Marcom Awards, what does it mean for you and your team to receive this distinction?
NYX Marcom Awards recognition is an acknowledgment of the commitment to excellent work we've accomplished at veJov Design.
9 How has winning an international award help to promote your agency and works?
The NYX Marcom Awards recognition brings additional creative credibility to the agency.
10 What are the challenges of your winning entry(s)?
Specifically, with the funeral anthology we created, it’s being able to pull off something of that feat with no budget.
11 How has the country you are based in helped during your ideation process?
The country our agency is based in helps shape the agency’s views and it’s inside those views we’re able to solve problems for our clients.
12 What are the current trends in the marketing communications industry that you are most excited about?
Venroy is most excited about purpose-driven rebranding. This means more clients will be in alignment about how our agency goes about branding because our branding is a thought process generating purpose-driven outcomes and solving client problems.
13 What are the top three (3) favorite things about the marketing communications industry?
Continuous learning, making an impact, and building camaraderie.
14 What resources would you recommend to someone who is searching to improve their marketing communications ideas and concepts?
The awesome resource we’d like to offer, without being trite, is to call veJov Design.
15 Where do you see the evolution of the marketing industry in the next 5-10 years?
In the next five to 10 years, everything will be algorithmic. Marketing will be based on people searches and very targeted.
16 Who inspired you in your life, and why?
In the next five to 10 years, everything will be algorithmic. Marketing will be based on people searches and very targeted.
17 What is your key to success? Any parting words of wisdom?
Listen. The audience perspective is important, it’s not always accurate but it’s essential.
18 Do you have anything else you would like to add for the interview?
veJov Design truly and sincerely appreciates the recognition by NYC MarComm Awards for best agency for 2021.
