2020
Entrant Company
atomic.marketing, LLC
Category
Design & Print (NEW) - Packaging
Client's Name
Country / Region
United States
Experience Level
In a predominately male-oriented market, the client was struggling with introducing a high-end \"lux\" brand targeted specifically for women 21- 49. Our answer? A respectful nod to the JOB rolling paper campaign of past, updated with vape cartridge, gold fleck, raised lettering and satin box. Typical vape products have urban markings (more graffiti than design) and are normally in black and red. This light, eye-catching box stands out in the display case and has tested exceptionally well against other products in the market.
Credits
Entrant Company
Sino Real Estate Agency Limited
Category
Strategic Communications - Communication Program
Country / Region
Hong Kong SAR
Entrant Company
Brand825, LLC.
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
New Code
Category
Social Marketing / Communications - Social Campaign
Country / Region
United States
Entrant Company
KTWU
Category
Broadcast / Television - Broadcast / Television / Other
Country / Region
United States