2021

NYX Awards - 2021 Grand Winner Winner: Maskey LTD

Maskey

Entrant Company

Maskey LTD

Category

Design & Print / Other Design & Marketing

Client's Name

Maskey

Country / Region

United Kingdom

Experience Level

Agency

Maskey is a designer and producer of reusable fashionable face masks that formed at the very beginning of the Pandemic. We were the first brand and company in the UK to introduce dedicated face mask vending machines. Our machines are now in many famous high street shops across the country including Hamleys and The Science Museum. In addition to this, we also have five of our own branded shops in iconic London locations such as Carnaby Street, China Town and Neal Street. We are also the official facemask producer for bands and artists such as Lewis Capaldi, Motorhead and Suede. But why Maskey... In Maskey’s infancy, PPE face masks were almost impossible for the NHS to get hold of. We wanted to give the everyday user an alternative option to these masks so they would become more easily available for our front line staff. We also wanted to stop as many one-time use masks going to landfill sites and ending up in our oceans. Not only that, it was important for us to give jobs to local people who were struggling due to the pandemic - these masks would have been so much cheaper to produce abroad but we stuck to our guns and we still to this day use our very first local factory. Brand loyalty is not a given. People are savvy shoppers, who expect quality from every purchase and are happy to explore their options. Securing their business will take not only quality but also proof. We will let the numbers speak for themselves. In a little short of 12 months, we have sold just under 1 million face-masks via our shop, vending machines, website, stockists and Amazon.

Credits

Head of Creative and Marketing
Gemma Holloway
Graphic Designer
Joe Elson
CEO
Adam Freeman
MD
Emily Nisbet
CTO
Daniel Shrier
FD
Jennie Grant
2021
Social Marketing / Communications
NYX Awards 2021 Winner - OREO + McDonald's presents #OREOShamROCKout, HireInfluence
grand
winner

Entrant Company

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Category

Social Marketing / Communications / Viral Marketing Campaign

Country / Region

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2021
Strategic Communications
NYX Awards 2021 Winner - The Power of Nordic Unity - 40 Years of NORDUnet , NORDUnet
grand
winner

Entrant Company

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Category

Strategic Communications / Research / Study

Country / Region

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2021
Non-Broadcast
NYX Awards 2021 Winner - THE BALL, Multipleoutlet Productions & Charity Bids
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winner
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Entrant Company

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Category

Non-Broadcast / Fund Raiser

Country / Region

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2021
Branded Content
NYX Awards 2021 Winner - Africa: A Continent Of Potential, APV
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winner

Entrant Company

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Category

Branded Content / Business-to-Business

Country / Region

Hong Kong SAR