2021

NYX Awards - 2021 Grand Winner Winner: Maskey LTD

Maskey

Entrant Company

Maskey LTD

Category

Design & Print / Other Design & Marketing

Client's Name

Maskey

Country / Region

United Kingdom

Experience Level

Agency

Maskey is a designer and producer of reusable fashionable face masks that formed at the very beginning of the Pandemic. We were the first brand and company in the UK to introduce dedicated face mask vending machines. Our machines are now in many famous high street shops across the country including Hamleys and The Science Museum. In addition to this, we also have five of our own branded shops in iconic London locations such as Carnaby Street, China Town and Neal Street. We are also the official facemask producer for bands and artists such as Lewis Capaldi, Motorhead and Suede. But why Maskey... In Maskey’s infancy, PPE face masks were almost impossible for the NHS to get hold of. We wanted to give the everyday user an alternative option to these masks so they would become more easily available for our front line staff. We also wanted to stop as many one-time use masks going to landfill sites and ending up in our oceans. Not only that, it was important for us to give jobs to local people who were struggling due to the pandemic - these masks would have been so much cheaper to produce abroad but we stuck to our guns and we still to this day use our very first local factory. Brand loyalty is not a given. People are savvy shoppers, who expect quality from every purchase and are happy to explore their options. Securing their business will take not only quality but also proof. We will let the numbers speak for themselves. In a little short of 12 months, we have sold just under 1 million face-masks via our shop, vending machines, website, stockists and Amazon.

Credits

Head of Creative and Marketing
Gemma Holloway
Graphic Designer
Joe Elson
CEO
Adam Freeman
MD
Emily Nisbet
CTO
Daniel Shrier
FD
Jennie Grant
2021
Series / Campaign
NYX Awards 2021 Winner - Train the Trainer Midface Series, Sector 5 Digital
grand
winner

Entrant Company

Sector 5 Digital

Category

Series / Campaign / Aesthetics

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - You Are Our Armor |  أنتم درعنا, albrand البراند
grand
winner
Faden Media فادن ميديا

Entrant Company

albrand البراند

Category

Marketing Effectiveness / Social Media Campaign

Country / Region

Saudi Arabia

2021
Advertising
NYX Awards 2021 Winner - Jotun - The Bucket List, Extend Ad
grand
winner

Entrant Company

Extend Ad

Category

Advertising / AD (Single)

Country / Region

Saudi Arabia

2021
Website
NYX Awards 2021 Winner - Disprz - Enterprise Learning & Development, Web Dev Group Ltd. Liability Co.
grand
winner

Entrant Company

Web Dev Group Ltd. Liability Co.

Category

Website / Aesthetics

Country / Region

United States