2021

NYX Awards - 2021 Grand Winner Winner: Maskey LTD

Maskey

Entrant Company

Maskey LTD

Category

Design & Print / Other Design & Marketing

Client's Name

Maskey

Country / Region

United Kingdom

Experience Level

Agency

Maskey is a designer and producer of reusable fashionable face masks that formed at the very beginning of the Pandemic. We were the first brand and company in the UK to introduce dedicated face mask vending machines. Our machines are now in many famous high street shops across the country including Hamleys and The Science Museum. In addition to this, we also have five of our own branded shops in iconic London locations such as Carnaby Street, China Town and Neal Street. We are also the official facemask producer for bands and artists such as Lewis Capaldi, Motorhead and Suede. But why Maskey... In Maskey’s infancy, PPE face masks were almost impossible for the NHS to get hold of. We wanted to give the everyday user an alternative option to these masks so they would become more easily available for our front line staff. We also wanted to stop as many one-time use masks going to landfill sites and ending up in our oceans. Not only that, it was important for us to give jobs to local people who were struggling due to the pandemic - these masks would have been so much cheaper to produce abroad but we stuck to our guns and we still to this day use our very first local factory. Brand loyalty is not a given. People are savvy shoppers, who expect quality from every purchase and are happy to explore their options. Securing their business will take not only quality but also proof. We will let the numbers speak for themselves. In a little short of 12 months, we have sold just under 1 million face-masks via our shop, vending machines, website, stockists and Amazon.

Credits

Head of Creative and Marketing
Gemma Holloway
Graphic Designer
Joe Elson
CEO
Adam Freeman
MD
Emily Nisbet
CTO
Daniel Shrier
FD
Jennie Grant
2021
Audio & Podcasts
NYX Awards 2021 Winner - The Great Indoors Season 2, LP/AD
grand
winner

Entrant Company

LP/AD

Category

Audio & Podcasts / Technology

Country / Region

Canada

2021
Branded Content
NYX Awards 2021 Winner - Renaissance, Wizard Films/Yuan Ze University
grand
winner
Silks Hotel Group

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Branding

Country / Region

Taiwan

2021
Website
NYX Awards 2021 Winner - PeopleReady Website: Putting Work Within Reach, PeopleReady
grand
winner

Entrant Company

PeopleReady

Category

Website / Best User Experience

Country / Region

United States

2021
Non-Broadcast
NYX Awards 2021 Winner - Jordan Dennis - The Link (Music Video), Filmreaktor Global
grand
winner
Jordan Dennis / The Operatives

Entrant Company

Filmreaktor Global

Category

Non-Broadcast / Aesthetics

Country / Region

Australia